SNEWS

SNEWS – Outdoor Research Sponsors “Connecting the Gems” – July 7, 2010/

Seattle, WA – June 29, 2010 – Outdoor Research, manufacturer of functional solutions for human powered adventure, announced its support of Connecting the Gems, a two-person expedition to understand wildlife connectivity and the relationships between people and nature.

Starting July 6, 2010, Deia Schlosberg and Gregg Treinish will trek across, collect data about, and document the ecological connectivity between two largely intact wildlife regions: the Greater Yellowstone Ecosystem in Montana and Wyoming, and the Frank Church River of No Return Wilderness in Idaho.

Outdoor Research is sponsoring the pair, and outdoor enthusiasts can follow the progress via photos, podcasts, and movies of this duo this summer on Outdoor Research’s VertiCulture website at www.outdoorresearchverticulture.com.

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Popularity: 2% [?]

Chad Kellogg: The Everest Quest May 2010/

Outdoor Research, manufacturer of functional solutions for human powered adventure, is documenting in real time an ultimate human powered adventure: Chad Kellogg’s speed attempt of the 29,029-foot Mt. Everest without oxygen. Kellogg is planning to begin his summit attempt at 4:30 am Nepal Time (UTC+5:45) on Saturday, May 22.

Outdoor Research has sponsored the 38-year-old American climber on this expedition. Climbing enthusiasts have been following the preparations for this feat in an extensive series called Chad Kellogg: The Everest Quest on Outdoor Research’s VertiCulture website.

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Follow Chad Kellogg on his Attempt to Speed Ascend Mt. Everest Solo/

Outdoor Research, manufacturer of functional solutions for human powered adventure, will be documenting in real time the ultimate human powered adventure: Chad Kellogg’s attempt to speed ascend 29,029-foot Mt. Everest, without oxygen or sherpas – a feat that has never been done.

Outdoor Research has sponsored the 38-year-old American climber on this expedition, as well as his expedition to summit the South Face of Argentina’s Aconcagua (22,841 feet) in December 2009, which served as part of his two and a half years of training for his speed climb of Everest.

Climbing enthusiasts can follow the steep step-by-step progress of his journey in an extensive series called Chad Kellogg: The Everest Quest on Outdoor Research’s Verticulture. Fitz Cahall of the Dirtbag Diaries and the web series The Season, interviewed Chad a week before his departure in a compelling audio series. The series chronicles the inspiration behind his goal and the training he has gone through to prepare as well as his meticulous plans for the summit attempt. The first audio interview was posted today.

Other future VertiCulture content includes…

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Press Release on ‘Leave No Trace Expeditions’

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Reviews Adrenaline Mitts/

Outdoor Research markets men’s and women’s Adrenaline mitts for skiing, but our tests revealed that they’re actually great for a variety of winter activities that get the heart pounding. Waterproof, comfortable and thoughtfully designed, they kept our testers warm, dry and smiling while snowshoeing in the West and hiking on ice-covered trails in the Appalachian Mountains.

Adrenaline mitts are outfitted with the company’s Ventia membrane, which effectively blocked snow, sleet and rain, while also allowing moisture to escape, even as we pushed our heart rates higher. Our testers’ hands never grew sweaty as they ventured out into temperatures ranging from the mid-20s to the low 30s. With 200 grams of insulation on the back of the mitt and a lining of soft fleece, the Adrenaline kept hands nice and toasty, even when our testers paused for snack breaks. As you would expect, we occasionally had to remove the mitts while out and about, but when we put our clammy hands back into them, the soft fleece lining wicked the moisture away quickly.

While the mitts managed moisture well, they also simply fit nicely. Male testers and female testers noted that the fit was snug, but comfortable, and there was little dead space, which made the mitts retain heat more efficiently. The close fit also allowed a decent amount of dexterity (as much as you can expect with a mitt), allowing us to hold ski and trekking poles comfortably. Without too much trouble, we were also able to unzip backpacks, clean sunglasses, unscrew water bottles, etc.

Outdoor Research included a few things to make the Adrenaline easy to use in the field, including a gauntlet cord that cinches easily with one hand. This might seem like a small detail, but it makes a difference when you’re securing the mitts while holding ski poles or trekking poles. At the wrist, the mitts have an elastic material, plus a cinch strap to trap heat and keep hands warm. Kudos for rigging the cinch strap with a wide pull-tab that’s easy to grab.

As usual with Outdoor Research products, Adrenaline mitts can withstand a beating in the field. We were really impressed with the somewhat rubbery AlpenGrip material on the palm, which was very flexible and showed no chinks even after we scraped it across rocks. Better yet, moisture did not affect the tackiness of the material when it was wet, so we kept a firm grip on ski poles, while trekking poles never felt slippery when we encountered a sleet storm.

We really appreciate that, for a reasonable price, you can get a mitt that serves so many purposes and should last through many winters.

SNEWS® Rating: 4.5 hands clapping (1 to 5 hands clapping possible, with 5 clapping hands representing functional and design perfection)

Suggested Retail: $45

For information: www.outdoorresearch.com

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Popularity: 4% [?]

Outdoor Research Announces Brenninkmeijer Director of Sales, Europe/

Outdoor Research, manufacturer of functional solutions for human powered adventure, today announced that Maurice Brenninkmeijer who has served as Sales Manager – Canada for OR, has been named the new Director of Sales – Europe.

“Maurice has done a tremendous job assembling a team and achieving unbelievable sales results across Canada,” said Alex Kutches, VP of Sales and Marketing. “We’re looking forward to unleashing his talents and skills in the European market.”

For the past year, Outdoor Research has invested significant time and energy gathering market data that will allow the company to enter Europe in an effective and committed way.

“The European distributor model has changed greatly over the past five to eight years and we wanted to be sure we had all the right parts in place to expand successfully and make an immediately impact,” said Kutches.

The European market is the largest outdoor marketplace in the world. Until now Outdoor Research has used a third-party distribution model to maintain its presence on the European continent.

“We recognize that the European market is vital to our growth – particularly the central European market,” said Brenninkmeijer. “Having someone on the ground to help grow the business will be a huge advantage for Outdoor Research in the next phase of our growth.”

“Maurice has a deep understanding of the brand DNA as well as the inner workings of the organization. This combination makes him the perfect person to assemble a team that will truly penetrate the core European markets,” commented Kutches.

Maurice Brenninkmeijer has been with Outdoor Research since 1995 and has been heading up the Canadian market as Sales Manager since 2005. Brenninkmeijer is a Swiss born Dutch citizen.

“Obviously Maurice’s language skill, which include German, Dutch, French and English, will make a huge difference in credibility in the eyes of the marketplace,” said Kutches.

“I look forward to the move in the second quarter of 2010 and am excited to begin the task ahead,” said Brenninkmeijer.

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Popularity: 7% [?]

Outdoor Research Announces Tour of 2010 Ice Climbing Events/

or_logo_stacked_w_tag Outdoor Research, manufacturer of functional solutions for human powered adventure, unveiled its 2010 ice climbing events calendar. Outdoor Research is taking part in five events including: Ouray Ice Festival in Ouray, CO; Adirondack International Mountain Festival in Keene Valley, NY; Smugglers Notch Ice Bash in Smugglers Notch, VT; Mt. Washington Valley Ice Fest in North Conway, New Hampshire; and the Knuckle Basher Ice Fest in Canmore, Alberta, Canada.\r\n\r\n Read More…

Popularity: 3% [?]

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